Mobile world form mobile perspective!
Tag Archives: new and noteworthy
Nov.
There are two major mobile app stores at the moment (sorry Windows, you’ll have to grow some more to play with the big boys). But, what happened last week made us wonder wheather there are, actually, two types of app stores. What’s the story? First we learned that someone simply took our iOS hit app, [...]
May.
App Store has thousands and thousands of lousy apps already – don’t add another one, please. Look at the following list of symptoms and if your app has any, make sure you fix those issues before the app goes live. Once it’s on the App Store, it might be too late. 1. You have nothing [...]
Sep.
What you need to do instead of just publishing a press release about your app is to connect with the influencers and try to get some of them write about your app.
To do this you need to find who is really influential in your niche and contact them directly. For Photo Stats – the first infographic creator for iPhone it meant contacting more than four hundred bloggers, journalists and photographers who are interested either in mobile apps, photography, charts, infographics or (preferably) a combination of these (the more the better).
Aug.
When you put a new product (or in our case a new app) into the market it’s good to write a press release and distribute it to bloggers and journalists through specialized services such as PR Web. We have done this for Photo Stats and we’ve got some amazing numbers. It had 144,488 impressions and was ‘read’ 1,681 times, being picked up by 80 sites.
But, although these reports looked great, real results were not so favorable. In effect, it did little to promote the app and contribute to the numbers of actual downloads, thus helping us to get into the New and noteworthy on App Store.
Aug.
So, you had your great idea, have developed the app and submitted it for review by Apple. And now what? Sit and wait? No, definitely not. Your work has just begun.
How to get into the New and Noteworthy on App Store with a paid app: plan your release
First of all you’ll have to make a detailed plan of how you’ll promote your app starting from week -1 (the week before you app is approved) through Day D when it appears at the store (you can take Thursday in the week after you’ve submitted the app as the most likely day for this to happen), and week-by-week until week 4.
