The effects of publishing a press release about your new iPhone app

When you put a new product (or in our case a new app) into the market it’s good to write a press release and distribute it to bloggers and journalists through specialized services such as PR Web. We have done this for Photo Stats and we’ve got some amazing numbers. It had 144,488 impressions and was ‘read’ 1,681 times, being picked up by 80 sites.

But, although these reports looked great, real results were not so favorable. In effect, it did little to promote the app and contribute to the numbers of actual downloads, thus helping us to get into the New and noteworthy on App Store.

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5 beautiful apps which make your business life more productive

Let’s face it. Most of the apps on the App Store are just for fun. 8 of the Top 10 paid apps are games. But this doesn’t mean that there are no great apps out there which make you more productive or help you in your business life.

Actually, there are hundreds of apps like this, but what we don’t like about many of those apps is that developers sometimes seem to forget how important design of the interface is. We dare to say that sometimes, for an app the interface is more important than the features itself. But the combination of good features and great design are what any developer should aim at. The following apps are great examples of how good features should be blended with great design to make our (business) lives more productive.

So, what do you need to make your business life more productive?

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What to include in your iPhone app promotion plan

So, you had your great idea, have developed the app and submitted it for review by Apple. And now what? Sit and wait? No, definitely not. Your work has just begun.

How to get into the New and Noteworthy on App Store with a paid app: plan your release

First of all you’ll have to make a detailed plan of how you’ll promote your app starting from week -1 (the week before you app is approved) through Day D when it appears at the store (you can take Thursday in the week after you’ve submitted the app as the most likely day for this to happen), and week-by-week until week 4.

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If you want to have a New and Noteworthy app you should contribute to the ecosystem

If you are making just another app which has the same functionalities and same user interface as the apps which are already there you can stop reading this post – making such an app is a good practice but it won’t have any chances of getting into the New and Noteworthy section.

But if you really want to be featured as N&N, you have three options:

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How to get into the New and Noteworthy on App Store with a paid app: The case of Photo Stats app

We all know that the best app marketing is getting into the top apps on the App Store and that the best thing that can happen to your app when you release it for the first time is to be featured in the New and Noteworthy section.

But getting there is not so easy, and many developers feel that this is impossible. Since we at Dear Future Astronaut – Creative mobile development have managed to get Photo Stats app to New and Noteworthy section on 64 stores, including the most important one – the USA store, we decided to share our path to the top with you.

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