Posted on Jul 29th with 591 views and 2 Comments
Have you seen the latest Apple’s ad for iPad 2?
The ad preaches that the change has just happened. Change of how we do things in our everyday lives.
In marketer’s words, this is a change in consumers’ behavior. And when it happens, marketers must find a way to adapt to these changes. Better said, to find new ways to consumers hearts and minds. And wallets.
It is obvious that consumers are going mobile. Even their wallets are becoming mobile, aren’t they? Which leads us to an important question for marketers:
What’s better for mobile brand promotion – smartphones or tablets?
Posted on Jul 22nd with 471 views and No comments
This week we focused on apps which serve inspiration in great quantities. Inspiration comes in many shapes and colors, but in the app world one thing is constant – apps which inspire must have great design. Sit back and enjoy these five beautiful apps. Perhaps they’ll get you inspired to make something great, too.
Posted on Jul 19th with 1398 views and No comments
After the three-post series on freemium app model, we are analyzing how music and sound effects contribute to the success of a smartphone app. In the first post we will talk about how good sound effects improve user experience of boring utility apps. After that, we’ll investigate the role of music in mobile games by changing the original music with less appealing tunes. And finally, we’ll see how good music in promotional videos can boost app sales.
We all know how important music is for games, whether they are played on mobile, desktop or Wii/PS. But, what’s more interesting is how some creative developers managed to turn ordinary apps into great things by adding cool music and sound effects.
Posted on Jul 17th with 142 views and No comments
With so many apps available out there you have to be different, use the same features in a new way and make using your app as easy and pleasant as possible. The following five are definitely good examples how it should be done. Enjoy. Futurezone If you are building something for iPad/iPhone don’t force the [...]
Posted on Jul 14th with 149 views and No comments
Or How to focus users’ attention within your app
We continue the coolest apps of the week series by showcasing a couple of great mobile apps which have one thing in common – focus.
Smartphones offer so many features that developers can have hard times to choose which ones to implement and not clutter the app with unnecessary things. The truth is that when comparing two apps it’s not the one which have more features which is better, but the one which offers better user experience.
So how to focus users’ attention within the app? Let’s take a look at a couple of great examples.