Posted on Jun 24th with 231 views and No comments
Ever since the information that Facebook is developing a web platform which will host HTML5-based mobile apps, leaked last week on Techcrunch we’ve seen many headlines such as:
Facebook Project Spartan: Will the rogue app store kill Apple App Store?
It won’t.
It will probably not even try to do it. Judging by everything we know about Facebook, it will most likely have a much different apps than the Apple App Store. In other words, they will stick to what they are doing best – engaging people in social interactions.
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Posted on Jun 17th with 1340 views and 1 Comment
Going free is not always good option and will not produce positive results for all apps.
Sometimes it’s much better to keep only the full version and charge for it. It depends on the nature of the app and several other factors so in the final post of the ‘freemium app model’ series we are outlining several aspects you should have in mind when making a decision to make a free(mium) app or not.
How engaging is your free app?
How to motivate upgrading to full version?
When to make a free app?
What about the app names?
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Posted on Jun 15th with 13614 views and 15 Comments
Giving your app for free does not mean ‘not earning money‘ from it. Just look at the list of Top Grossing apps in the App Store and you’ll see that 6 out of the Top 10 apps come for free. In the second post of the ‘freemium app model’ series we are analyzing the ways you can use your free app to earn money or generate business leads.
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Posted on Jun 13th with 3405 views and 12 Comments
Would you rather price your app at $49.99 and sell 10 copies or charge $0.99 and sell 30,000?
Sometimes, it seems that even one dollar is too much for the users to buy it, especially if the app is coming from a small developer team. With 400,000 apps in the store, more than half of which are free, the users can choose – and they usually pick the free ones. Therefore, it seems inevitable that if you are an independent developer or a small team you should consider making a free app and finding a way how to make the most of it.
In the three-post series we will be investigating the reasons to go free, how to profit from this move and the obstacles you might face (or what you should be aware of) if you go free.
Today we are starting with the question: Why go free?
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Posted on Jun 10th with 300 views and 1 Comment
Three weeks before the much-discussed subscription policy was to come into effect, Apple decided to change their take on the content that is subscribed to outside of the app. Now, iOS apps publishers can show content for subscribers, even if they don’t offer the in-app subscription (and give 30% to Apple).
In military terms, there are two separate wars going on at the same time:
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